Community Marketing Call this Wednesday
Hi all: We're on for our next call this Wednesday, February 11 at 10am PST / 6pm UTC. Please find the call info and agenda below. If you'd like to add to the agenda just add a comment below :)
Call information:
Wednesday, February 11 at 10am PST / 6pm UTC. +1.650.903.0800, followed by 92# and then 7391#. Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. For those that can't make the call or want to participate online, join us in #marketing on IRC (for an easy way to login, visit the CMT IRC page).
* 3.1 Launch
- Messaging & Objectives:
-- Drive consumer awareness & trial of 3.1
-- "Fastest Firefox Ever"
- Any marketing ideas for 3.1?
* Community Marketing Guide
- Launch update
- Purpose & feedfack
* Community Marketing Team
- Roles & format: Feedback needed on what you'd like to see as we
develop a more structured program
* Spread Firefox
- New design planned for early March
- Triaging bugs now -- any usability issues we should be aware of? Mary is tracking critical ones here: https://wiki.mozilla.org/Spread_Firefox_Revamp#Critical_Usability_.26_Ot...
- Anyone interested in helping? Check out our bug tracking thread.
* Valentine's Day
- Any activities planned?
- Check out FuzzyFox's Firefox Valentine email tool.
* Campus Reps
- Brainstorm on ideas to expose Fx to college students
* Marketing Firefox success stories:
- Any to share?
* Events
- Europe update, including FOSDEM
- India is underway:
http://blog.mozilla.com/blog/2009/02/09/heading-to-india/
- SxSW:
-- Still fleshing out Labs meetup
good news:
Until we figure out a better permanent place for these records, we will continue to post them as comments under each meeting's agenda post
This one was very informative. Waiting for your next call
Thanks for the update. I missed this event. Hope to get next one
Hi everyone,
Here are the notes from the Feb 11 community marketing call. If you were able to join us, thank you for participating! And thanks to FuzzyFox for creating the CMT bot on irc!
If you couldn't make it but would like to listen to the call, a recording and the irc log are available at http://www.spreadfirefox.com/node/3453
As always, we would really appreciate your feedback on the call and input on what you would like to discuss during our next call on February 25th. The survey only takes a few minutes and is available at: http://kiq.me/DC
Community Marketing Meeting - February 11th
1) Firefox 3.1 launch
Leave comments on your ideas for the launch here:
http://www.spreadfirefox.com/firefox31planning
If you'd like to join the launch team, sign up here (questions 4&5):
http://kiq.me/DC
Help test the beta:
http://www.mozilla.com/en-US/firefox/all-beta.html
Tentative Launch Plan:
https://wiki.mozilla.org/Firefox3.1/Messaging
1. Objectives:
• Drive consumer awareness, trial and adoption of Firefox 3.1
• Position latest as superior alternative and promote browser choice
• Opportunity to promote mozilla mission vs. pure feature differentiation
2. Strategies:
• Leverage tech press and bloggers to raise awareness among core user base;
• Roll-out new site enhancements to drive conversion and engagement;
* Target new audience segment via acquisition campaign;
• Identify a key partner for consumer-facing co-marketing activity;
3. Tactics:
• Proactive PR outreach to top-tier journalists /bloggers;
• Refresh SEM and online banner campaign;
• Refresh online site content/elements on mozilla.com and localize content
• Community outreach via core channels (SFx, Affiliates, Reps) and social media (Twitter, FB, Digg, Mozilla blogs)
Key Features:
- JavaScript Rendering Engine
- Private browsing
- <Video> and <Audio> tag support -- will allow developers to build some really cool stuff directly into web pages
- Standards support: CSS 2.1, CSS3, HTML5, Ogg Theora to name a few
Messaging Points:
* Faster -- Performance – fastest JavaScript performance to date (TraceMonkey)
* Safer -- Private browsing mode, "forget this site"
* More Personal -- more languages (60+) and 1000s of add-ons to fine-tune your browsing experience
* More Awesome – awesome Bar privacy options and view options
Key messages:
* Accelerating the pace of innovation > faster / more frequent release cycles
> Effectively doubled browser speed in 9-months (Tracemonkey)
* Fundamentally changing the way you interact with the web (awesome bar)
> Empowering developers to push the Web forward
2) Community Marketing Guide
The Community Marketing Guide is going to be a place on Mozilla.org where you can see all the different community marketing projects.
We have had some feedback so far, and will be live in a week or two
If you are interested in learning more before we're live, please check Patrick's blog, patrickfinch.net or William Quiviger's, somethin-else.org
3) Community Marketing Team
Roles & format: Feedback needed on what you'd like to see as we develop a more structured program. The idea is to expand the Campus Reps program outside of campuses (Mozilla Ambassadors?), so we would like your input on what type of structure, roles, responsibilities, and support you would like. Please join the discussion: http://www.spreadfirefox.com/cmt/planning
Could we have a logo for community marketing team members?
- we have the community marketing logo - https://wiki.mozilla.org/MCS:Logo
- we could create another logo if there's demand
4) Spreadfirefox.com update
- New design planned for early March, stay tuned for the exact date.
- Triaging bugs now -- any usability issues we should be aware of? Mary is tracking critical ones here: https://wiki.mozilla.org/Spread_Firefox_Revamp#Critical_Usability_.26_Other_bugs
- Sfx group on spreadfirefox: http://www.spreadfirefox.com/sfx
- Spreadfirefox development wiki page: https://wiki.mozilla.org/Spreadfirefox
How can people help with the launch? Give feedback and help report bugs, spread the word about the new site once it's live.
If you're a Drupal developer and would like to help with the site, we would also love to hear from you.
5) Valentine's day
Check out the email tool created by FuzzyFox here: http://tinyurl.com/c27f5b
You can start using it now, choose carefully who you would like to send it to since you will only be allowed to send one email!
6) Campus Reps
The Campus reps guide is live: http://www.spreadfirefox.com/campusreps/guide
Please give feedback on the guide in the thread.
Could we have a Campus edition for 3.1? Great idea - we're going to investigate that.
How many campus reps are there? 750 campus reps around the world, 200+ in the US, 200+ in India
Meet the reps: http://www.spreadfirefox.com/campusreps/introductions
and check out their stories about spreading Firefox on campus: http://www.spreadfirefox.com/campusreps/success0809
7) Marketing Firefox success stories
FOSDEM 2009 - http://fosdem.org/2009/
- more than 120 active community members attended this year
- Our Developer Room held 160 people this year and was full to capacity most of the time!
- Developer track schedule was here: http://fosdem.org/2009/schedule/devrooms/mozilla
- some photos can be found here
http://www.flickr.com/photos/nukeador/tags/mozillafosdem2009
http://www.flickr.com/photos/35222479@N02/
- Marketing Cafe was well received - 30 people attended. Good ideas and questions:
--- John gave a talk about the creative collective: http://www.intothefuzz.com/2009/02/02/announcing-the-mozilla-creative-collective/
--- Good ideas about using special days - similar to fuzzy foxes valentine's day. Questions on SFX. Fx in Enterprise.
--- Plans for community events in Copenhagen, Sofia, Bucharest, Odessa, Moscow, Crakow, Rome and Prague now in the works
Mozilla Camp Delhi - MozillaCamp is a friendly unconference where people get together to share, learn and talk about anything and everything related to Mozilla Firefox. It took place on 10th February, 2009 at New Delhi. Mohak will be posting more on what happened at the event soon!
Mozilla Camp Delhi site: http://www.barcamp.org/MozillaCamp
Pictures: http://www.flickr.com/photos/mozillacampdelhi/
8) Events update
CeBIT 2009 - http://www.cebit.de/homepage_e
March 3rd - 8th in Hanover, Germany
wikipage: https://wiki.mozilla.org/CeBIT_2009
Fa la Cosa Guista - http://www.falacosagiusta.org/
Mozilla Italia will man a booth at this event
MAOW Berlin
Date agreed - Saturday 28th March
More information to come soon
Solutions Linux - http://www.solutionslinux.fr/
Mar 31st to Apr 2
Mozilla Europe will have a booth with the help of the French Community
9) World map of contributions
Danishka (hanthana) suggests creating a map of contributors, similar to
http://www.gnome.org/~jdub/random/GnomeWorldWideHuge.jpg
We're looking for ideas on how to visualize the community, check out:
- dave's blog post: http://blog.mozilla.com/blog/2009/01/26/visualizing-mozilla-community/
- lizardfeeder: http://feeds.mozilla.com/
10) Feedback
Please take a few minute to give us feedback on the call and tell us what you'd like to see on the agenda next time:
http://kiq.me/DC
Thank you very much.
You can listen to or download the audio recording from here: http://bit.ly/11ARuf
And check out the IRC log here: http://bit.ly/KgGLK
Until we figure out a better permanent place for these records, we will continue to post them as comments under each meeting's agenda post.
Thanks!
- Jay