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Propaganda! (acquisition advertising and marketing)

Greetings to you, super Firefox propagandist! 

This is an exciting and challengeing time to be in the browser business.  There are more choices than ever (great for users!) and increasing competition from the big kids on the block (Apple and Microsoft).  In the months and years ahead, Mozilla and its passionate community will need to be able to reach out to new people in new markets and persuade them to join the ranks of millions of other satisfied users of Firefox.  We'll need to be effective story tellers, evangelists, trusted advisors, and maybe even a little mix of salesperson -- in effect, great "propagandists."  This group's mission will to create and launch programs and tools that will help us do this. 
In short, this group's focus will be on getting new users to try Firefox, and ultimately, getting people to continue to use it.  We'd love to hear your ideas and strategies for helping us to reach out to new users through creative programs.  Some of the focus points of this group and questions we hope to answer include (but will not be limited to) the following:

  • What are some "big" ideas that we can come up with to really move the market-share needle and move Firefox closer to our market share goals?
  • What are the new trends in  marketing and promotions that may be great to incorporate into a Firefox program (whether an online program or offline).
  • How can we take the core Firefox messaging and come up with campaigns that incorporate this messaging? 
  • What are some groups that we should reach out to with marketing programs? And how do we encourage them to try Firefox?
  • How can we design engaging programs for use in International markets?  What messaging works best in communities in different parts of the world? 
  • What are the best ways to measure the success of our marketing efforts?  I'll plan on posting data from past campaigns that we can take a look at and use to craft even better programs moving forward.
  • Are there ways we can engage people through offline channels (e.g., "old media", on the street, through the air, under water)?

In addition to discussions about programs that are designed to attract new users to Firefox (referred to as acquisition marketing), we'll also touch on ways we can encourage existing users of Firefox to stick around (retention marketing).  What are the touchpoints on the Mozilla site that we can improve upon to surface features and functionality of Firefox to encourage users to not only use Firefox as their default browser, but encourage evangelism?  How can we encourage people to use add-ons?
 Please share your ideas!  And check back often for updates and discussion on current and future programs, and past results.  Thanks for being a Firefox propagandist!
  
 

For the technically scared

I know that most people who are not that happy with anything technical will just run whatever is delivered with their PC so how about
a) working on computer manuafacturers to deliver Firefox (together with IE if they are worried about not including that) and asking them to include a "Why Firefox" leaflet in the box

Its up to you this time

This Easter the Ecards Project still plans on creating an Ecard however our lead developer (FuzzyFox) will be taking a step back due to a massive work load at college and other projects which he cannot avoid.
We will shortly be releasing the source for the current Holi Ecard and hope that you will help easy the burden of this next incarnation of the Ecard for Easter.

OpenID and Firefox? A new way to spread the word?

OpenID. Is it really used? I know that I still use it when and where I can but can we bring OpenID to sfx to make it easier for people to login?

Il manifesto di Mozilla, ver. 0.9 (Italian translation)

Introduzione

Internet sta diventando una parte sempre più importante nella nostra vita.

Mozilla Firefox Benchmarks - Better Than Chrome

The firefox has released the benchmarks against the V8 showing Firefox 3.1 will be faster than anything Google can muster with Chrome. http://thetoptenme.wordpress.com/2008/09/03/mozilla-firefox-benchmarks-b...

Try a Music Video

Yesterday: A Tale of Two Browsers
A moving and uplifting tale of one user's eventual switch from the oppressive Internet Explorer to the freedom of Mozilla Firefox.

Top 10 Reasons to Use Firefox 3

Wrote this article for layperson still using IE. they'll lean some day, may be. Whay tey should switch.
http://thetoptenme.wordpress.com/2008/06/19/top-10-reasons-to-use-firefox-3/
would request your inputs for this one. Currently writing "Top 10 Reasons why NOT to use IE"

Online Radio Advertising

I could make an online advertisment for free so i can broadcast it on my station.  and if you like it, we could send that to stations around the world...
 
any ideas for a nice ad can be put here and it will be apprieciated!

designing wallpaper (criação de diversos mascotes, para se ajustar a personalidade dos usuarios)

I can do with the wallpaper designs and mascots.
 
(criação de diversos mascotes, para se ajustar a personalidade dos usuarios)

FireFox Companies Support

What About Support Software houses for few months and make a demo for them
and if they like it they can use and and make it their choice on every place they go
for ex: there's a new project this software house working on it ,when they are gonna install the system they r working on they can install firefox to as their best choise for this business

Mozilla Firefox gift collection

The Mozilla Firefox gift collection is here! Digital gifts that is…

If you're a Facebook user, you can choose from the new collection of Free Gifts. See the image below for a quick preview.

Mozilla Firefox gift collection

The Mozilla Firefox gift collection is here! Digital gifts that is…

If you're a Facebook user, you can choose from the new collection of Free Gifts. See the image below for a quick preview.

Schools, Colleges, and Universities

Firefox (and possibly Thunderbird) need to target educational institutions, in my opinion. Here's why:

Schools, Colleges, and Universities

Firefox (and possibly Thunderbird) need to target educational institutions, in my opinion. Here's why:

business

actually i want to ask,

can i use mozilla for business plan. i need comformation about this things. from using mozila and spreading i can do a business.

what the point is,
i would like to create hotspot area..
but for using the hotspot, user only can suft by using mozilla.
so i need a add-on on mozilla to make a comformation as acception.

business

actually i want to ask,

can i use mozilla for business plan. i need comformation about this things. from using mozila and spreading i can do a business.

what the point is,
i would like to create hotspot area..
but for using the hotspot, user only can suft by using mozilla.
so i need a add-on on mozilla to make a comformation as acception.

Netscape is gone. Now is the time to get sites to change their requirements to Firefox!

Everywhere I go there seems to be requirements of "IE >= x.x or Netscape >= 6.x". This is not only bad for our cause, but now it is bad for the internet at large. Netscape will no longer receive security updates, so recommending it is irresponsible and makes the organization doing so seem technologically inept.

http://blog.netscape.com/2007/12/28/end-of-support-for-netscape-web-brow...

Netscape is gone. Now is the time to get sites to change their requirements to Firefox!

Everywhere I go there seems to be requirements of "IE >= x.x or Netscape >= 6.x". This is not only bad for our cause, but now it is bad for the internet at large. Netscape will no longer receive security updates, so recommending it is irresponsible and makes the organization doing so seem technologically inept.

http://blog.netscape.com/2007/12/28/end-of-support-for-netscape-web-brow...

I have a dream: Spread FireFox !

Poster, sticker, poster, T-shirt, Mugs, Mouse pad and more, for the Mozilla Foundation!
50 ways to get involved with the free, open and secure web browser: Free at Last !

Check out the new Firefox 3 t-shirt contest!

If you haven't already seen the new T-shirt design contest post, be sure to check it out. I know there are many creative folks in this group and on spread firefox in general, and it would be great to get your designs. Check it out.

Check out the new Firefox 3 t-shirt contest!

If you haven't already seen the new T-shirt design contest post, be sure to check it out. I know there are many creative folks in this group and on spread firefox in general, and it would be great to get your designs. Check it out.

E-Mail Domain

I'd like to see a free Webmail domain set up for Firefox. Many special interest groups have them with their Websites. ItalianPride.com, several Free Tibet groups, Buddhamail (yes, really) and more. These come through Everyone.net. Advertising supported at the free level, and the opportunity to upgrade to more storage, POP3 access, etc.

E-Mail Domain

I'd like to see a free Webmail domain set up for Firefox. Many special interest groups have them with their Websites. ItalianPride.com, several Free Tibet groups, Buddhamail (yes, really) and more. These come through Everyone.net. Advertising supported at the free level, and the opportunity to upgrade to more storage, POP3 access, etc.

I Am Personally Boycotting Foxkeh

Why would I do a thing like that? Because the Foxkeh monthly wallpapers are supporting the Beijing Olympics. Because of the ChiComs' record of abysmal human rights and their occupation of Tibet, I can no longer support this aspect of Mozilla's campaign.

I Am Personally Boycotting Foxkeh

Why would I do a thing like that? Because the Foxkeh monthly wallpapers are supporting the Beijing Olympics. Because of the ChiComs' record of abysmal human rights and their occupation of Tibet, I can no longer support this aspect of Mozilla's campaign.

New Propaganda related group -- Affiliate Program

Check out the new group, "Affiliate Program @ Spread Firefox", which is "Propoganda!" related, but a big enough initiative that it deserves its own group:

http://www.spreadfirefox.com/node/724

Please send your thoughts and ideas on how we can make this program even better!

New Propaganda related group -- Affiliate Program

Check out the new group, "Affiliate Program @ Spread Firefox", which is "Propoganda!" related, but a big enough initiative that it deserves its own group:

http://www.spreadfirefox.com/node/724

Please send your thoughts and ideas on how we can make this program even better!

Low-Key Efforts

I made a project for myself. Took the current download of FFX, wrote a document on why people should use it, some other stuff, and burned it onto CDs. Whenever I sell something on eBay, or bring it up in conversation, I'm ready to pass along a free bonus. I won't get "points" for it, but then, those points don't count for anything, anyway. Anyone else have creative ideas for offering FFX?

Low-Key Efforts

I made a project for myself. Took the current download of FFX, wrote a document on why people should use it, some other stuff, and burned it onto CDs. Whenever I sell something on eBay, or bring it up in conversation, I'm ready to pass along a free bonus. I won't get "points" for it, but then, those points don't count for anything, anyway. Anyone else have creative ideas for offering FFX?

How Firefox can work for the business

This is in reply to Firefox for the business at: http://www.spreadfirefox.com/node/485 (as far as I see I don't have ability to comment on that post, and there is no forum here)

How Firefox can work for the business

This is in reply to Firefox for the business at: http://www.spreadfirefox.com/node/485 (as far as I see I don't have ability to comment on that post, and there is no forum here)

Why Firefox is Good for Businesses

One of the areas where Firefox acceptance needs to be increased is for business use in companies and organizations. I have compiled point by point list of what I believe are the strong selling points for Firefox that are important to business:

Why Firefox is Good for Businesses

* Firefox runs everywhere you want it

-Runs on Windows, Macintosh, Linux and more

Why Firefox is Good for Businesses

One of the areas where Firefox acceptance needs to be increased is for business use in companies and organizations. I have compiled point by point list of what I believe are the strong selling points for Firefox that are important to business:

Why Firefox is Good for Businesses

* Firefox runs everywhere you want it

-Runs on Windows, Macintosh, Linux and more

Firefox Retention Video - Extras Needed!

Dec 17 2007 - 12:00pm
Etc/GMT

[Reposting this from planet.mozilla]

Firefox Retention Video - Extras Needed!

Dec 17 2007 - 12:00pm
Etc/GMT

[Reposting this from planet.mozilla]

Online Advertising Results and Mashup!

There are some interesting results from the creative messages that I detailed in a previous post.

Online Advertising Results and Mashup!

There are some interesting results from the creative messages that I detailed in a previous post.

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