Pointer to the previous cybercafe discussion
To get the group started, it might be interesting to check out the discussion on SpreadFirefox v1:
Internet Cafes as a marketing marvel
If you have been part of past campaigns, please share your stories, and if you would like to start new campaigns targeting cybercafés, let the community know on this group!
One of their main concerns
One of their main concerns is obvisouly to protect their computers from malicious websites and viruses. I think explaining to these owners that FF dramatically increases saftey on the internet will play an impostant if not decisive role in their adopting FF.
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(In India, if we go with a
(In India, if we go with a CD, they might think "CD has got virus & this guy has come to bring down our business)
So materials that we take with us must me really eye-luring, which must itself convince the shop owners...
Shop keepers must gain something ;-) not financially but something must lure them to install mozilla in all the systems.... make as default browser.
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B.G.
"never leave home without a soul purpose"
Promotion MAterials_reply
I liked the idea but we need to let the cyber cafe's owner feel using FF will make their business goes up because it will reduce the threats that affect their business.
2-creating a special edition that include softwares similar to netsupport.
Stressing FF's safety
I think one argument we cannot stress enough when approaching cybercafe owners is the "safety argument". One of their main concerns is obvisouly to protect their computers from malicious websites and viruses. I think explaining to these owners that FF dramatically increases saftey on the internet will play an impostant if not decisive role in their adopting FF. Maybe a very clear and concise double-sided brochure explaining this could be made available on SFx for anyone to print and distribute.
PDF Posters
The posters should be available for download in PDF format so they don't have to be shipped and can simply be printed off. It would also be good to have a poster outlining some points on why it is better for the user to browse with Firefox. Something that implies "We care about the users in our cafe and feature only the highest quality software = Firefox." It's good marketing for the cafe and Firefox. Plus you can educate the users and build brand recognition.
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"Those who forget the pasta and condemned to reheat" http://recipe-for.net
Cyber cafe..
Cyber cafe...
We must hit those cafe at specific times when cafe will be rushfree.. We need to convince them to allow us install firefox in atleast single pc..
(In India, if we go with a CD, they might think "CD has got virus & this guy has come to bring down our business)
So materials that we take with us must me really eye-luring, which must itself convince the shop owners...
Shop keepers must gain something ;-) not financially but something must lure them to install mozilla in all the systems.... make firefox as default browser...
how about certificate which says "THIS CYBER CAFE RUNS ON MOZILLA FIREFOX" or MOZILLA FIREFOX SUPPORTED/CERTIFIED CYBER CAFE"
These guys will be usually proud to mount it... (Cos usually they wont have anything other than Net rate cards, pc accessories cards...)
Think over it guys ;-)
Firefox rocks....
Savani Anbalagan
India
@cyber cafe
my comment is tha t ,of spreading fx in cyber cafe ,special version for them can work ,
if it holds logo cyber cafe version or so can give a littel bit of boost , n ofcourse advt in cafe also might help
Promotional Materials?
Now would be a good time to work up some promotional materials or import them to the new site. These materials could include special logos that could be put on decals, banners or even metal signs (for those buildings that don't have windows). Maybe a few of these items in the kit (along with a few Firefox CDs) could go a long way.