The Shock heard around the world

Firefox 3.5 — code-named Shiretoko — is set to launch on Tuesday, June 30th!  How cool would it be if we could set off fireworks worldwide to celebrate?  We'd light up the night country by country, town by town, to show the world just how amazing Firefox is.  Just like New Year's, only better — since you get to see who "launched" the fireworks.  We're going to make a big bang by spreading Firefox with Social Media.  And, we need your help!

You can be part of the Shock heard round the world. Tell others what you love about the newest version of Firefox.  Our community is everything to us, and when it comes to spreading Firefox, nothing is more effective than word of mouth marketing.  So we want to get everyone involved in introducing Firefox 3.5 to the world.  Let's keep the momentum going for a full 24 hours as we spread the message around the world, one time zone at a time.

How you can get involved

Here's what you do.  Set your watch for 3:50 PM — to correspond to the new Firefox version number: 3.5.  When it's 3:50 PM (that's 15:50 for those of you on 24-hr clocks) make your move.  We want you to tweet, blog, post to Facebook, and more. 

You can help send the Shock in two ways — either by posting about it during your region's Shock at 3:50 PM your local time, or by being part of the Super Shock. Even better, participate both ways.  Here's how.

Be part of your Regional Shocks — The Shock will last for a total of 24 consecutive hours.  Each hour after Firefox 3.5 launches, a new time zone will chime in, adding a steady stream of social media posts when the clock reaches 3:50 PM in their region.  We'll start at 3:50 PM in Brazil and move west, sending the Shock around the world one time zone after another.

For the best Shockwave effect, make sure to wait until it's 3:50 PM your time to post.  That's the best way to make the biggest impact with the Shiretoko Shock. You can also schedule your Tweet ahead of time by using a service such as Twuffer (set it to 4pm).

Here's how the Shock waves will go down:

Get ready for the Super Shock — The final Shock will be a biggie — the Super Shock — because we'll all join in to celebrate at precisely the same time.  No matter what time it is in your hometown, at 3:50 PM (BRT) on Wednesday, July 1st, we'll all go post crazy: tweeting, blogging, facebooking, and more! You can also schedule your tweet ahead of time by using Twuffer (set it to the nearest hour).

When is that time in my area? 

Wednesday, July 1st

• 11:50 AM Pacific (San Francisco)
• 2:50 PM Eastern (New York)
• 7:50 PM GMT (London)

Thursday, July 2nd

• 12:20 AM IST (New Dehli)
• 2:50 AM CST (Beijing)
• 3:50 AM JST (Tokyo)

Why we Shock

Our goal is to raise awareness of the new Firefox 3.5 and to have community members share what they most enjoy about it.  There are many reasons to be excited about Firefox 3.5.  This is your chance to share your thoughts with the world.  Let's see if we can get Firefox on twitter's trending topics.  To do this, be sure to link to http://bit.ly/ShiretokoShock and add the hashtag #fx35 to the end of your tweet. 

How will you Shock the Web at 3:50 PM your time?

Here are a few sample tweets you could use.  Or come up with something better.  Mozillians are some of the most creative peeps on the planet.  Shock on!

Choose your message:

• Shock 'n' Roll with Firefox 3.5
• Shock me, baby! Firefox 3.5 is out
• Shockingly fast! Check out the fastest Firefox ever
• Shocking news! New Firefox 3.5 is out

Or write your own:

• Create your own tweet
• Shock 'n' Share on Facebook

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