Twitter

Twitter 101

Twitter 101 was put together as a resource for businesses to get the most out of having friendly, public conversations.  Since most of your tweets will surround the Mozilla and Firefox brand some of this information may be useful to you!

• Getting started
• Learn the lingo
• Best practices
• Case studies
• Other resources

Best Practices

• CoTweet is a free platform that lets multiple people easily access the same twitter account.  Key features include multiple accounts and users, assignments, scheduling tweets, on duty notifications and monitoring keywords and trends. 
• Bit.ly is a tool that allows you to shorten, share and track links.
  
• Keeping Twitter updates short enough to retweet is important - use the Retweetulator to calculate the number of character you need to be "retweet friendly".

Twitter Content

Looking for content for your Twitter account?  We've compiled a great list of Tips & Tricks that you are free to re-use, localize and mix-up!  Also mozilla.status.net is a great public timeline of retweetable content.

Support Snippets from SUMO

Want to help out users with their support questions on Twitter?  SUMO has compiled a list of support snippets that are optimized for Twitter. You can just copy and paste them or edit them to your needs.  Make sure your response includes the hash tag #fxhelp

Release Calendar

Need ideas or inspiration for tweets?  Want to see the backlog @Firefox is publishing?  Check out our Twistory and add it to your favorite calendar application.

Twitter Designs

Having a visually appealing presence on Twitter is important for driving interest and attracting new followers.  We have created 4 sets that you can choose from that include a twitter background, design color palette and profile picture - just click on the image to download the full set. These will spice up your page and make you easily identifiable as a community Twitter account. [Please note: clicking a Twitter Design will download the set .zip]

Facebook and other Social Networks

Best Practices

• Spend some time filling in details and uploading photos.  You want to make sure your community fan page has a friendly face!
• Make sure to keep your page dynamic!  Changing content with new items is a great way to keep people engaged.
• Keep updates to a maximum of 2-3 times/week.  You will want to spread out these updates with a minimum of 24 hours unless absolutely necessary.  Unlike Twitter, Facebook users are not looking for constant updates but rather quality over quantity.
• Take time to review feedback and responses.  You want to make sure this is a bi-directional communication channel and not just pushing out information to your readers.

Profile Images

Having a visually appealing profile image on Facebook is important - it's one of the first piece someone will see.  We have created a profile images to use. You can either download each of these separately or grab all five in a zip file.